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🧩 The Story Behind the Systems Accelerator Manager (SAM)
SAM isn’t just a tool - it’s the result of decades of experience, innovation, and a deep commitment to helping real estate agents build better businesses while reclaiming their time. At Workflow Secrets, we believe that success shouldn’t come at the cost of your personal life.

Here’s a look at the mission, values, and people behind the software.

🌟 Our Mission: Helping Agents Find Freedom Through Systems

Our mission is simple: To help every real estate agent we meet build a more productive, efficient, and successful business using modern technology - without sacrificing the time, relationships, and personal freedom that make life truly meaningful.

SAM was created to simplify the complex systems and workflow automations that often overwhelm agents. Instead of forcing you to become a tech expert, SAM does the heavy lifting - so you can focus on growing your business and living your life.

🇺🇸 Our Values: Hard Work, Innovation, and Integrity

Workflow Secrets was founded on American values of hard work, integrity, and perseverance. We believe in the power of entrepreneurship and the freedom to build a better future for ourselves, our families, our communities, and this great Country, the United States of America through each persons active pursuit.

We’re guided by a deep respect for the men and women who made that freedom possible - and we work every day to honor their legacy by helping agents build businesses that provide both financial success and personal freedom.

⚖️ Our Core Values: The Principles We Live By

Everything we build, teach, and implement follows these principles:

Daily Growth: Never stop learning and improving.
Inspiration: We aim to spark creativity and action in everyone we serve.
Forward Action: Progress beats perfection - small goals of becoming 1% better every day lead to big results.
Respect: Treat clients, partners, and colleagues with genuine respect.
Positive Intention: Assume the best, act with kindness.
Relentlessness: Pursue goals with passion and resilience.
Personal Ownership: Take full responsibility for our work and our outcomes.
Grit: Persevere through challenges.
Humility: Stay grounded, no matter how successful we become.
Gratitude: Appreciate every client, every opportunity, every day.
Servant Leadership: Lead from the front to help others see the path, walk it with you, and succeed by your side.

These aren’t just words - they’re the foundation of our culture, the driving force behind SAM, and the reason we’ve built a community of agents who trust us to help grow their businesses.

đź‘Ą The Founders Behind the Vision

👓 Mark Stepp – The Systems Architect

Mark Stepp has been designing, developing, building, and engineering software systems since 1983 for real estate, lending, title, escrow and insurance industries. 

As a co-founder of Workflow Secrets and the architect behind SAM’s Routine automation engine, Mark brings decades of experience in:

CRM Development
Workflow Automation
Relationship Scoring
Predictive Analytics

Before co-founding Workflow Secrets, Mark was the Founder and Architect of the pre-SaaS AdvantageXI software system under Mark-It-Systems.

Then the Chief Innovation Officer and Lead Architect Realvolve Workflow System, where he pioneered tools like the Relationship Scoring and Predictive Revenue Engine.

But beyond his technical mastery, Mark is known for his relentless curiosity and love of teaching. Over the years, he’s hosted countless webinars, training sessions, and live events on:

CRM Strategy
Systems Thinking
Workflow Automation Development
AI’s Role in Real Estate

Mark has become a featured keynote speaker at real estate and technology conferences across the country - helping business professionals and real estate agents simplify their systems and reclaim their time.

🌌 Life Beyond the Code - When Mark's not innovating for Workflow Secrets, he enjoys:

Astronomy: A lifelong astrophysics enthusiast, Mark spends evenings stargazing with his high-powered telescope. He loves learning about cosmic phenomena, tracking meteor showers, and sharing the wonders of the universe with friends and family. (Ask him about black holes—he'll happily explain for hours.)

Martial Arts: Mark is a black belt in TaeKwonDo, with years of disciplined practice. He believes the focus and persistence developed in martial arts directly translate into the systems-first mindset that makes SAM so powerful.

Chiefs Football: A passionate Kansas City Chiefs fan - Mark rarely misses a game. During football season, you’ll find him proudly cheering for the Reeeeeeed Kingdom!

Mark has a Bachelor of Science in Computer Science from Southwest Baptist University and resides in Bolivar, Missouri with his wife Kathy, where they successfully raised four children, Savannah, Cody, Jake & Makenzie into adulthood.

Mark is an Eagle Scout, and an industry leading computer scientist and software engineer.

Fun fact: Mark once said, "Now I just need a DeLorean" - proving his love for time travel goes beyond just productivity systems.

🎯 Cody Stepp – The Growth Strategist

Cody Stepp is the Marketing & Growth Director and Co-Founder of  Workflow Secrets, as well as the creator of the Systems Accelerator Manager (SAM) - an AI-powered platform designed to simplify and scale real estate businesses.

Since 2019, Cody has worked across multiple roles in the real estate software industry, gaining hands-on experience in:

Customer Success & Training
AI-Driven Content Development
Real Estate Marketing & Sales
Software Design & System Automation

Cody’s passion for systems thinking and practical automation came from working directly with agents - seeing firsthand how disorganized processes and outdated tools stole valuable time from their businesses and personal lives. Driven to solve this challenge, Cody created SAM.

Cody has spoken at business events, real estate conferences, online summits, and training events, teaching business professionals and agents how to leverage AI and simplify their systems, grow and scale successful businesses, and the power of delivering a world class experience.

🌎 Life Beyond the Office -

 While Cody loves developing better tools for agents, he believes that systems should ultimately help people work less and live more. When not crafting new features for SAM, you’ll likely find him:

On the Mats: A blue belt in Brazilian Jiu Jitsu under fourth-degree black belt Professor J.W. Wright. Cody loves the strategic and mental challenge of BJJ, applying many of the same principles of discipline and resilience to his work with SAM.

Exploring Underwater Worlds: A PADI-certified Open Water Scuba Instructor with over two weeks of logged time at depth. Cody enjoys diving in oceans around the world, always chasing the next great reef or wreck site to explore. (Warm water, please - no cold dives if he can help it!)

Challenging His Limits: Cody has completed the 75Hard program three times and the full LiveHard program once. He thrives on pushing himself to develop grit and mental fortitude - knowing that these habits carry over into his leadership and mission to serve agents with integrity and clarity.

Cody has a Bachelor(s) of Arts in Visual Communication & Graphic Design and a Masters of Communication in Integrated Marketing Communications from Drury University. 

As a self-described 'salted-granola soul', he’s lived in California, Missouri, and various regions of Florida, always staying connected with Workflow Secrets' mission of helping agents build better businesses with better systems.

Cody is also an Eagle Scout, an accomplished American Graphic Designer, and a DII UCA National Champion Cheerleading Coach.

💡 Cody’s Vision for SAM:

"AI is supposed to make your life easier - not more complicated. 

I built SAM to help agents spend less time 'managing software' and more time building relationships, closing deals, and living their lives."

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About the Systems Accelerator Manager (SAM)

SAM is an AI-powered tool designed to help real estate agents and teams run and grow their business with less effort.

It places generative AI at the heart of your business operations, combining custom contact management, workflow automations, and smart databases for contact, properties, transactions, and listings. SAM eliminates the time-consuming process of building systems, letting you focus on what matters most - strengthening client relationships and closing deals.

With SAM, you can generate resources, manage leads, and stay on top of client communication without being buried in manual tasks. At Workflow Secrets, we believe that freeing your time with AI doesn’t just improve business, it gives you more time for the things that matter most - friends, family, and hobbies.

As we reach for this goal, SAM will continue to evolve, helping agents spend less time managing software and systems behind a screen, and more time getting conversational support - working in the background to prepare, learn, build, and execute - while you deliver a world class client experience, every time.

Offices

HQ - Bolivar, Mo
Remote Office - St. Louis, Mo

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