Comprehensive Contact Profiles: SAM collects and stores detailed information on each contact, including communication preferences, personal details (like interests, birthdays, etc.), and business-related data (like transaction history). This information allows you to quickly access any contact’s profile and understand their preferences, enabling better interactions.
Smart Automations Based on Contact Data: The AI leverages the contact data to automatically create personalized content for each client.
Whether you’re sending an email, scheduling a follow-up, or crafting a specific offer, SAM pulls from the contact database to ensure every communication feels tailored to the individual. This goes beyond just using a name in an email - it includes referencing specific interactions or preferences (e.g., whether they prefer text over email, or specific language preferences).
Segmentation and Targeting: You can segment your database based on any criteria you find relevant, such as location, past interactions, interests, or transaction stage. This makes it easier to create targeted campaigns or automations for specific groups of people.
For example, you can send personalized check-ins to past clients or specific marketing offers to hot leads, based on the data you’ve collected.
Automated Workflows and Tasks: The CRM integrates with SAM’s automation features, allowing you to trigger Routines based on specific events or dates.
For instance, SAM can automatically remind you to reach out to a contact at key moments (e.g., anniversaries of past purchases, birthdays, etc.), ensuring no opportunity for engagement is missed.
Seamless Communication with the Outbox: The Outbox feature ties into the CRM to automatically send messages through the recipient’s preferred channels (email, text, etc.).
It ensures timely communication, and since it’s based on data within the contact’s profile, it can also ensure messages are sent in their preferred format.